In 2022, the first White Day cards were released in the JP version of Project Sekai, a mobile rhythm game. There was something fascinating about these cards that caused fans to go wild and create AUs, or alternate universes, based on these cards and other fantasy adjacent ones. I was one of these fans. The cards seem to tell a story, and many have vastly different interpretations of these cards and the world the company is slowly building for us.
As I stated, I have been creating my own story based on the White Day cards since 2022. To be completely transparent for people who still are unsure, these are not my original characters (though, to some degree, they might as well be). It’s a passion project of mine that is always updating thanks to the White Day cards coming out yearly and the game itself being my special interest since 2020.
I have many ideas jotted down in random places, and … too many sketches to properly keep track of. This website url has been in my possession for about two years, but I didn’t have any idea on what to do with it design-wise until now (it used to be very ugly lol). I only started to actually share this project in May of 2025 on tumblr! I’m very new to all of this. BADDOGS serves as a way to keep these ideas organized together in a fun way.
I hope everyone enjoys what I share, and the story I have to tell, even if you don’t know what Project Sekai or these characters are at all!